"Build it and they will come!"

This does not apply to the Internet. We at FrontPoint recognize that a web site succeeds or fails on the basis of its content. Many designers rely primarily on graphics or cutting-edge technology to create 'websites that work'. The truth is, they don't.

Most people think of Web content as page elements such as text, graphics, controls, multimedia, banner ads, and scripts. In other words, if it is on a Web page, then it qualifies as Web content and therefore needs to be managed. This narrow definition works in many cases and is sometimes referred to as the creative content of the Web site.

Applications work integrally with Web pages and require regular maintenance and updates. With the industry moving to application architectures that increasingly rely on middle-tier components to provide business logic, effective management of these elements has become an even more important task within the e-commerce enterprise. It is equally critical to coordinate and fully test the interactions between creative content, such as text, images, and page elements and application content.

Web content management procedures enable the design, authoring, review, approval, conversion, storage, testing, and deployment of all Web site content. Once in service, content needs to be maintained, monitored, upgraded, and eventually retired and archived. We deliver comprehensive end-to-end content management, which consists of sophisticated reporting and analysis components.

With few exceptions, people surfing the Internet are looking for easily accessible information, not just stand-alone advertising, pretty pictures or the latest technology.

FrontPoint can give your web site all the 'bells and whistles' you desire but we never lose sight of the fact that they are only tools. The core of our development strategy, is a partnership with our clients aimed at the creation of a dynamic information resource that will keep visitors to your site returning again and again.