| The
opportunity
We
recognize that the web globalization of HiDealpoint is heading for
enormous opportunities. It is certainly intended for increasing
transactions, enhancing brands, and lowering their costs by
extending their e-business contacts.
Increase
in Revenue - E-commerce is the fastest way to establish a direct global
sales channel. By localizing HiDealpoint's Web presence for
individual markets, the company speaks their language, following
local customs. That means greater receptivity to HiDealpoint's
selling messages and increase in revenue.
Increase
in Customer Loyalty - Customers worldwide look ahead to to interact with
companies online - if not with you, with your competitors. By
addressing customers in their native language, HiDealpoint intends
to increase customer retention and loyalty.
Increased
Brand Consistency - HiDealpoint's web presence globally, is a crucial
way to extend their brands (actually their customer's brands)
across the world, while retaining their consistent message and
inherent value.
We
predicted that through Web globalization, any visitor - regardless
of language, location, culture, legal requirements, or business
practices – ought to enjoy the same quality of experience and
consistent interaction with HiDealpoint's site.
FrontPoint's Web Globalization Solutions
While
the benefits of Web globalization are straightforward and
clear-cut - a localized Web presence in multiple languages,
locations, time zones, cultures, currencies, and Web architectures
is a challenge of intense complexity.
FrontPoint
enabled HiDealpoint to meet this challenge. We delivered
comprehensive Web globalization technology and services that
complemented HiDealpoint's Web initiatives and architectures. This
was meant to extend their Web strategy into new countries and
markets.
A
three-point approach - strategy, technology, and services -
delivered an unmatched combination of expertise and speed.
It
All Started With Strategy
Before
we started this development, our experts worked with the HiDealpoint
team to help them in defining the scope of their globalization
challenge and build a plan for success. We carried out a Global
Readiness Assessment for helping them to evaluate issues,
technologies, and requirements -for effective Web globalization. Our
assessment helped them in the three key strategic areas:
- Architecture -
Determining the right steps to prepare their site architecture
for globalization, including recommending commercial packages
and suggesting configurations for their site.
- Process -
Understanding the globalization process, on how it should
integrate with their existing workflows, and the process issues
that must be addressed.
- Business/Marketing – The country and
language markets of their services, support and promotion of the
new globalized site.
World-Class Globalization Software Solution
With
our widespread knowledge capital and expertise we were able to
build a foundation that HiDealpoint needed to effectively create,
manage, and maintain- multi-regional and multilingual Web
strategies.
Integrating
into their existing Web architecture, FrontPoint brought
globalization management capabilities to HiDealpoint's
content-management infrastructure. By providing both central
control and local customization, FrontPoint helped them to strike
the proper balance between consistent branding, corporate economy
of scale, and local autonomy.
Through
this solution FrontPoint delivered:
- Technology that enabled
HiDealpoint to share content and resources
across different sites / individuals worldwide, with a balance
between central
control and remote needs.
- A set of Web-centric tools
for high quality multilingual operations and
adaptation of Web content. FrontPoint simplified the
multilingual functionalities by breaking down the Web content
into easily translated blocks.
- Streamlined and integrated
contributions from all globalization participants:
translators, editors, authors, designers, developers,
marketers, legal
reviewers, and site managers.
Superior Globalization Services
FrontPoint's
professional services team assisted HiDealpoint in all major areas
of Web globalization, to ensure speedy, sustainable success.
Implementation
- FrontPoint provided an on-site software installation and
comprehensive training for HiDealpoint by sending a team of
professionals to their corporate office at Rivoli, Italy.
Translation
- Through our partners, we have access to some of the industry's most
skilled translation experts, who provide industry-specific
translation and localization services.
Market
Adaptation - Our experts offered international and in-country
consulting on targeted Web site content, design, and
infrastructure.
Ongoing
Support - We provided a consistently high level of support for
our technology and processes. |
